Joseph John Wyness is a creative designer and founder of EXISTENTIAL PLEASURES STUDIO who’s work expands across a multitude of creative disciplines including CGI, Graphic Design, Art Direction and Concept Design. The studio operates in the fields of fashion, culture and luxury. Its practice oscillates between physical and virtual realms, engaging with cultural or corporate brands to generate various narratives and languages using new technologies.

Clients have included the likes of: Nike, Adidas, Post Malone, Selfridges, GANNI, YUV & New Balance

Concept, art direction and AI image exploration for a new feature exploring the Asics Gel Quantum 360. Microscopy takes the ASICS QUANTUM GEL 360 I AMP under the lens, tracing its imagined evolution from a GEL “embryo” into form. Through magnification, patterns emerge that echo the body itself - structures that shift with rhythm, layers that respond to unseen signals, movements that flow like living tissue.

By uncovering what usually lies beneath the surface, Microscopy becomes a dialogue between biology and design, where material innovation is shaped by the intelligence of the body. It is a study of energy in motion revealing how science and nature converge in every step.

At Existential Pleasures Studio we recently had the pleasure of working with the creative team at GANNI. We worked on a new animated video and stills campaign to introduce their new Apo-G bag – a city crossbody bag crafted from recycled leather. The brief was simple and clear, show off the various details of the bag in an engaging, dynamic hero film. The result is a fast paced animated hero in which scenes seemlessly morph into the next keeping the viewer engaged throughout. 

KATHARSIS 

2022

CGI / ART DIRECTION / CONCEPT

A project with photographer Pascal Schonlau exploring futuristic athletics and movements under the influence of technological developments in sport. Pascal approached Existential Pleasures Studio to collaborate, with us creating, modelling and art directing the 3D scenes and him photographing the model to seamlessly integrate him into the CG world. We created slightly surreal environment with beautiful skies and utilised golden sunlight to provide a slight glow to the imagery. The resulting images went on to be featured in German publication KALTBLUT magazine.


KALTBLUT MAGAZINE FEATURE>

Logo and branding for the future of engineering within the Aerospace sector. I was tasked with concepting a name for this new startup which is looking to be a key player within the engineering sector of ‘EVTOLS’ also referred to as air taxis or flying taxis. The name ‘Essorant’ refers to a bird standing, with wings spread, as if about to take flight. The name also aligns with the futuristic tech brands in the industry.