Approached to lead the design work for a upcoming crypto startup by the name of ‘Deep Blue’. I was briefed to create to make sure the overall branding reflected the companies ethos’ of strength, security and driving digital currency towards the future. Due to the companies ambitions and ties within the asian market the logo mark was inspired by Chinese golden ships known as the ‘Feng Shui’ sailing ships (also called wealth ships). It is believed that this wealth ship will not only create abundance in wealth but it also protects existing wealth from being loss therefore it was great symbol to reference as it directly aligned with the companies ambitions. The logo also mimics the 3D form of two coins being stacked on top of one another representing the fact that tokens are pegged at 1-to-1 with a matching fiat currency and are backed 100%.
