Logo and branding for the future of engineering within the Aerospace sector. I was tasked with concepting a name for this new startup which is looking to be a key player within the engineering sector of ‘EVTOLS’ also referred to as air taxis or flying taxis. The name ‘Essorant’ refers to a bird standing, with wings spread, as if about to take flight. The name also aligns with the futuristic tech brands in the industry.