EXISTENTIAL PLEASURES BRANDING

At my studio at the start of 2022 we looked to rebrand ourselves in order to aline more closely with our output of work being mainly digitally focused and pushing towards the future. The idea was to create a full rebrand from logo to social assets to website design that could be used throughout the promotion of our own work. The idea was to create a simple, futuristic logomark that worked just as well in a 3D space as it does in a 2D space. From the logo design the visual identity for the studio has to filter into all of the outputs to create a cohesive aesthetic and identity for the studio.  For the rebrand I really wanted the studio to carve out a strong identity and space with the digital design sector. For the logo design I wanted the shape and form to be curved and almost fluid in order to reflect the studios multidisciplinary output of work. Playing with the idea that the studio is extremely adaptable and can mould itself to provide a variety of services. From here the hero films looked at the form in a variety of scenarios which didn’t necessarily have an overarching meaning. I wanted to experiment with the form in a free space whilst imagining what narratives it could be placed into.


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