At Existential Pleasures Studio we recently had the pleasure of working with the creative team at GANNI. We worked on a new animated video and stills campaign to introduce their new Apo-G bag – a city crossbody bag crafted from recycled leather. The brief was simple and clear, show off the various details of the bag in an engaging, dynamic hero film. The result is a fast paced animated hero in which scenes seemlessly morph into the next keeping the viewer engaged throughout.