Created branding for an exciting venture through collaborating with a visionary start up consultancy, Mammatus.co. They approached me with a business goal of focussing on revolutionising the digital landscape of the future. Leveraging my expertise in design and branding, I engaged in a comprehensive process to shape and define their identity. This involved in-depth consultations to understand the consultancy's mission, values, and unique approach to digital innovation. The inspiration for the consultancies name comes from ‘Mammatus’ which are cellular pattern of pouches hanging underneath the base of a cloud. The logo mark takes reference from this in using cellular patterns to form the letter ‘M’. Through this collaborative and iterative design journey, we honed in on key visual elements, crafting a distinct identity that reflects their forward-thinking ethos.